Digital Access
Web design
The primary objective of Digital Access is to be a one-stop destination for corporate clients seeking innovative digital solutions, events, and learning experiences. The client understands that in today's rapidly evolving digital landscape, businesses need to stay ahead by harnessing the power of technology and digital strategies. With this solution, the client aims to bridge the gap between traditional business practices and cutting-edge digital advancements.
Through the website, corporate clients can access a wealth of resources, including digital marketing strategies, data analytics solutions, cybersecurity services, and cloud computing expertise
CLIENT
Digital Access
ROLE
Lead Graphic Designer
LOCATION
Johannesburg, South Africa
The Challenge
Creating a multi-tiered solution like Digital Access poses several challenges for a UX/UI designer. Understanding the diverse needs and goals of different user groups within the corporate world is crucial. Balancing the requirements of executives, IT professionals, and employees while maintaining a consistent user experience can be complex.
Creating the Brand
The brand for Digital Access was decided upon and created with a modern, neon, and light aesthetic to reflect the cutting-edge nature of the digital solutions it offers. The decision to embrace a modern design language was made to align with the client's vision of being at the forefront of technology. The neon elements were chosen to convey a sense of dynamism and energy, symbolizing the transformative power of digital innovation.
Result
Ensuring smooth transitions and coherent branding across these tiers is vital. Accommodating the diverse content formats and interactive elements, from digital resources to virtual events, demands careful consideration of accessibility, responsiveness, and usability to ensure an inclusive and engaging experience for all users. The UX/UI designer must tackle these challenges by conducting thorough research, collaborating closely with stakeholders, and employing effective design strategies to create a cohesive and intuitive user experience throughout the multi-tiered solution.
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